Chelsea Football Club has recently entered into a partnership with one of Dubai’s most luxurious developers, DAMAC Properties. This partnership will result in the launch of Chelsea Residences by DAMAC. It will be the first-ever football-themed branded real estate project. The project will attract most of the people who are football enthusiasts. In fact, the jersey will also feature DAMAC on the front of the shirt.
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ToggleChelsea FC and DAMAC Unite for an Iconic Real Estate Launch
DAMAC has officially become the “Official Property Development Partner” of Chelsea Football Club. As part of this partnership, DAMAC will be launching a new residency, Chelsea Residencs, which will focus on a football-themed branded real estate project. However, earlier it was named as Seacrest. In response to this collaboration, the DAMAC logo will be printed on Chelsea’s men’s and women’s jerseys for the rest of the 2024/25 season. The logo will first appear during the UEFA Conference League semi-final match against Djurgården on Thursday, May 1.
Prime Location of Chelsea Residences

DAMAC has announced the launch of this beautiful residency in Dubai Maritime City. It offers breathtaking waterfront views, which are closer to landmarks like Downtown Dubai and Dubai Marina. The location makes sure that you are at the heart of Dubai’s vibrant lifestyle and enjoy easy access to business districts, shopping centers, and entertainment hubs. The property will include around 1400 sea-facing homes. Each of them will offer access to Chelsea-branded amenities focused on fitness, wellness, and performance.
Amenities
- Swimming Pool
- Paddle court
- Kids Play Area
- Dining Outlets
- Outdoor Covered Cinema
- Sport Facilities
- Fitness Centre
- Jogging Trails
What does DAMAC Properties Say About the Partnership?

Amira Sajwani, managing director of sales & development of DAMAC Properties, stated
“This launch marks the first of an elite collection that celebrates not just the passion of Chelsea FC but its enduring legacy, innovative spirit, and relentless pursuit of excellence. This initiative goes beyond celebrating the beautiful game; it sets a new benchmark for those who expect nothing less than the exceptional, every time.”
What does the COO of Chelsea FC Say About the Partnership?
Jason Gannon, President and COO of Chelsea FC, stated, “DAMAC is world-renowned in building luxury properties, and we’re excited to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai. This collaboration supports our global growth and brings Chelsea to life in one of the most dynamic cities in the world.”
With this collaboration, Chelsea becomes the first sports brand to get into the luxury real estate market.
Conclusion
Chelsea Residences is basically the result of partnership between Dubai’s top real estate company, Damac, and Chelsea Football Club. With this partnership, Chelsea becomes the first sports brand to get into the luxury real estate market. This new residency will be one of the football-themed, branded real estate projects. In response to this collaboration, the DAMAC logo will be printed on Chelsea’s men’s and women’s jerseys for the rest of the 2024/25 season. The logo will first appear during the UEFA Conference League semi-final match against Djurgården on Thursday, May 1.